Indian consumer electronic market has observed drastic change over the last decade. With a change in lifestyle and buying preferences, Indian consumers have developed a strong inclination towards consumer electronics products driven by the desire of the next big thing and innovation.
According to IBEF – “Indian appliance and consumer electronics (ACE) market reached INR 76,400 crore (US$ 10.93 billion) in 2019. Appliances and consumer electronics industry is expected to double to reach INR 1.48 lakh crore (US$ 21.18 billion) by 2025.
Electronics hardware production in the country increased from INR 1.90 trillion (US$ 31.13 billion) in FY14 to INR 4.58 trillion (US$ 65.53 billion) in FY19. Demand for electronics hardware in India is expected to reach US$ 400 billion by FY24. The National Policy (DNP) targets production of one billion mobile handsets by 2025“
With such a huge market, it is now up to the Indian SMEs to be able to claim the bigger pie. In order to achieve that you have to be able to constantly scale and expand. It also requires you to adjust to the market conditions as we have observed in the past few months.
Technology adaptation in business process automation is the only way for you to be able to continuously grow, innovate and scale.
This is precisely what NorduskLED (A leading LED company of India) did with the help of BreezeERP.
NorduskLED was operating with the help of solutions like Tally and Excel to maintain its business of stocking, order management, employee management and distribution. It was a disconnected process with no definitive data to understand the company’s expenses in detail. Imagine the extent of the issues they were facing in managing 600+ field agents in 60+ locations Pan India.
Due to lack of tracking and any visibility in sales, the company was bleeding expenses due to irregular attendance, unaccounted reimbursement, unknown credit history of shops and more.
They approached BreezeERP with the following problem statements:
- We need to be able to track every move of our field agents even when he is in no internet service area.
- We need to be able to pre-define: routes (PJPs), reimbursements and leaves. All going through a approval system based on hierarchy of the organisation
- We want to be able to set a order limit based on Credit worthiness (Collection outstanding) of the shops
- We want to capture new shops in a location and automatically add them to the ERP-CRM
With the implementation of the Distribution, FSM and order management modules of BreezeERP, they were able to scale up their sales by 5X.
To read more about the NorduskLED case study click here.
